The two ads I chose were both featured in the January 2012 issue of InStyle Magazine. The topics typically covered in this magazine are mostly fashion and beauty advice. They cover the hottest trends, beauty products, home and entertaining ideas. The prospective audience is middle to upper class women who are either working or stay at home moms, looking for ideas for everyday outfits and beauty products to look the best they can be. The magazine can appeal to as young as 18 all the way up to age 50, the products and clothing all appeal to a variety of ages, however the prices are very high. They advertise very high end clothing brands like Louis Vuitton and Chanel, but will also advertise a discount retailer like target. Beauty products that are advertised range can be Olay, Clarins or even Covergirl. They also advertise perfumes, alcohols, food, drinks etc. Based on the advertisements found and the range of products presented in this magazine it is evident the publisher knows its reader to be a trendy spender. They include all sorts of expensive clothing and products, while also tending to advertisements for weight loss. They have the occasional bargain page giving clothes under $100 or $50, however this magazine focuses mainly on big name brands.
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