Lily Ronon

English 102-111

February 1st, 2012

Paper 1 Draft 1

Flipping through any magazine we all know the array of ads that can come on every other page trying to suck us into buying a product. What we don’t think about when we pass over the advertisement is the amount of thought that goes into creating these, in hopes of encouraging us readers to invest in their product. Starting with what advertisements go where, we find that the ads placed in a women’s magazine are going to be different than any ad placed in a mens magazine. This holds true when looking at the two Campbell’s Soup ads I found in InStyle Magazine. One of the ads shows Campbell’s Select Harvest soup which is only 130 calories, while the other shows an ad for Campbell’s Tomato Soup, with a beef taco skillet recipe included. Comparing these two ads we see the same company appealing to different audiences, while promoting the same product.